There's a thing in my pocket

I usually don't write about the profession I am in, but once in a while something comes along from my industry that makes me happy because of the sheer creative beauty of it (and makes me write a post like this). This commercial for multifunctional Nokia 95 is not on air anymore (though a friend says that one channel still runs it) but it keeps running in my mind all the time. I am sure the commercial will be there for you to appreciate on youtube in its full glory...with the subtle soundtrack of piano notes, great visuals with beautiful hue & lighting and a really stylish Godfather like voice-over. But the real hero of the commercial is the outstanding copy...Nosh Farmaaiye!

There's a thing in my pocket,
but it's not one thing, it's many
It's the same as other things
but exactly like nothing else.
It has an eye and an ear
that shares what billions of humans see.
It's not a living thing,
but if you feed it it will grow.
It can rally the masses,
it can silence the crowd.
It can speak a thousand words
but it has no voice.
It can find you the places
so you can get lost. (my favorite line)
And it can let others feel
what you've just been touched by
There's a thing in my pocket,
but it's not one thing, it's many.

Last time I fell in love with an ad was the international one for Sony Ericsson, Walkman phones...the one that ends with that very European sounding 'Hello'. Interestingly, a rival brand and the one I own!